Salt Lake City business owners on and near State Street have come together to build a new brand identity: The Midtown District


Designated as the corridor from 600 South to 1700 South and West Temple to 200 East.


Enhance the development of State Street and its surrounding areas as an authentic and diverse, mixed-use district that promotes economic prosperity.

State Street is the heart of Salt Lake City and the artery that connects to downtown.

Members have adopted the Main Street America principles of: Economic Vitality, Design, Promotion, and Organization.

These principles provide a clear sense of priorities and direction for revitalization and branding efforts.  The board works to successfully manage concerns and grow responsible city infrastructure and development moving forward.